What is a business game, and what is it for?

jitcal
News
Entrepreneurship
Company
Innovation

70 coaches, business leaders, startup founders, and executives from large companies. More than 150 students expected. They all come together each year for a single challenge: JITCAM, a business game organized by the Arts et Métiers campus Arts et Métiers in conjunction with the Junior Enterprise.

What is a business game?

Propose a project on an innovative product or service related to themes proposed by partner companies:

  • Moving from idea to project in a short period of time (2 or 3 days)
  • A team of 5
  • Support from experts and professionals
  • Conferences and workshops on key aspects of project creation
  • Pitches in front of juries
  • Awards

A role-play exercise—what for?

To raise awareness among students about promoting and developing their entrepreneurial skills, which are essential talents for engineers.

Societal themes to address the challenges of tomorrow

  • Comfort: improving the comfort or ergonomics of a system or environment
  • Energy: reducing energy requirements, increasing energy self-sufficiency, ensuring energy independence
  • Environment: reducing the environmental impact of a system (noise, vibrations, light, pollutant emissions, etc.), reducing the material resources required to build or operate a system, using recycled resources to build a new system.
  • Health: protecting health, improving health, or compensating for a disability
  • Mobility: improving user mobility
  • Protection: protecting an environment from natural hazards, protecting an environment or system from attempts at damage or intrusion
  • Development assistance: providing resources or equipment needed in an environment that lacks them (water, energy, food, materials, etc.)

Sponsors and partners

The event is supported by Pépite PACA Ouest and major groups based in the region.

Check out the aftermovie of the JITCAM 2018 business game!

JITCAM 2018 Aftermovie
Remote video URL

Latest news

From May 18 to 24, several Arts et Métiers campuses Arts et Métiers in AI for All Week, a national event supported within the institution by the CAIRE project.

News, Evolutive Learning Factories, Innovation

Immerse yourself in the world of a top engineering school and come discover the engineering profession!

News

On Thursday, May 28, the Arts et Métiers campus Arts et Métiers Lille hosted the second annual Women in Engineering Career Awareness Day as part of the Cordées de la Réussite initiative.

News

On Wednesday, May 20, 2026, the Arts et Métiers campus Arts et Métiers Lille hosted the annual AM Santé seminar, bringing together researchers, clinicians, institutional partners, and leaders in health innovation.

News